WHAT TO DO WITH THAT DUMB IDEA YOU'RE SITTING ON
That “big, dumb idea” you’re sitting on might just be the next great thing. Why? Because it came from you, and that’s enough to make it worthwhile. So many people dismiss their dreams and ideas before they even get started.
Let’s get one thing straight: there are no dumb ideas. That “big, dumb idea” you’re sitting on might just be the next great thing. Why? Because it came from you, and that’s enough to make it worthwhile.
So many people dismiss their dreams and ideas before they even get started. Maybe you’ve told yourself, “This will never work,” or, “Who am I to think I can do this?” But here’s the truth: you already have what you need.
Your Heart Knows the Way
Deep down, you know this idea isn’t dumb. It’s something your heart keeps whispering to you, asking you to listen. That whisper is worth trusting. No one else has lived your life. No one else has your experiences, your perspective, or your wisdom.
Yes, you have wisdom. You might doubt it, but think about it: you’ve overcome challenges, navigated heartbreak, and solved problems that seemed impossible. Those treasures inside you—the lessons you’ve learned, the creativity you’ve cultivated—can change lives, starting with your own.
The Story of the Pet Rock
Think your idea is too “dumb” to succeed? Meet Gary Dahl, a man who turned a joke into a multimillion-dollar phenomenon. In 1975, Dahl came up with the Pet Rock—literally, a rock in a box with care instructions. It started as a gag gift idea, but Gary believed in the concept enough to bring it to life. He marketed it as the “perfect pet” because it required no feeding, grooming, or cleanup.
People loved the humor and simplicity, and the Pet Rock became a cultural sensation. In just six months, Dahl sold over 1.5 million Pet Rocks, earning him millions of dollars. What started as a “dumb idea” became one of the most iconic novelty items of all time.
The World Needs What You Have
Your idea, however “dumb” you think it might be, has the power to solve problems, ease pain, and bring joy.
Maybe it’s a book you’ve always wanted to write, a business you dream of starting, or a new way to connect with people.
The world needs your unique voice.
What to Do Next
- Take a Step: No matter how small, take one step toward bringing your idea to life (today!) Write it down. Register that URL / investigate a web design, etc.) Start writing your plan. (today!)
- Silence the Doubts: Replace “This won’t work” with, “This will work” Doubts will always be there, but you don’t have to let them stop you.
- Trust Yourself: You’ve made it this far in life, haven’t you? Trust that you can take this journey too.
- Keep Going: The best ideas often feel like the biggest risks. Stay persistent, and don’t let fear of failure hold you back.
Everything Will Be Okay
You already have everything you need to make your idea real. All you need now is the courage to start.
In my 35 years of entrepreneurial experience, the difference between the successful people and the unsuccessful people, are the successful people do what they need to do - even when they don't feel like doing it!
Are you watching Netflix tonight, or sketching out a path forward?
Listen to your heart—it’s been guiding you all along. Your big, “dumb” idea could be the thing that changes everything, for you and for others.
Go for it. The world is waiting.
- Jeff Hammer, Mindset Architect - The Dominating Edge™
