That Sh*t You Keep Avoiding? It’s the Key to Everything You Want!

Let’s get real for a second—the thing you’re avoiding the most is the EXACT thing that will change your life! You know what I’m talking about. That big, scary, uncomfortable move you keep pushing off. The hard conversation, the bold decision, the risk that makes your stomach flip.

You’re not stuck because you can’t move forward - you’re stuck because you won’t.

🚨 The shit you resist is the shit that will set you free.

Fear Is a Lying B*tch – And You’re Falling for It

Your brain is wired to keep you safe. It wants comfort, certainty, and routine. But success doesn’t live in comfort. Growth doesn’t happen in the easy shit. It happens when you push past the resistance, when you step straight into discomfort and do the damn thing anyway!

🔥 Avoiding hard things doesn’t make them go away - it just makes you weaker.

Every day you avoid the thing you KNOW you need to do, you’re choosing fear over freedom. You’re choosing excuses over expansion. And worst of all? You’re choosing to stay exactly where you are.

The Avoidance Cycle: How It’s Keeping You Stuck

Here’s how this bullshit cycle works:
1️⃣ You feel the pull to do something big.
2️⃣ Your brain freaks out and feeds you excuses (“Now isn’t the right time” / “I’m not ready” / “What if I fail?”*).
3️⃣ You avoid it and do something easier, or nothing, instead.
4️⃣ You feel a little relief, followed by regret.
5️⃣ You repeat this cycle and stay stuck.

Sound familiar? I thought so.

Now, let’s break the damn cycle.

How to Face the Sh*t You Keep Avoiding (And Win)

🚀 Step 1: Call Yourself the F*ck Out
Be brutally honest. What are you avoiding? Be specific. Write it down. Say it out loud. Own it.

🚀 Step 2: Ask Yourself This Question
👉 “If I did this thing today, what would change in my life?”

Visualize it. The freedom, the confidence, the success. Now flip it - what happens if you don’t do it? Same cycle. Same struggle. Same excuses.

🚀 Step 3: Take the First Damn Step
Not next week. Not when you “feel ready.” NOW! Take one action - no matter how small - to start moving forward.

🚀 Step 4: Get Comfortable Being Uncomfortable
That tight feeling in your chest when you step into the unknown? That’s growth happening in real-time! Learn to love it.

🚀 Step 5: Keep F*cking Going
Momentum is built by doing the hard shit consistently. Keep pushing, and eventually, the thing that once scared you will be the thing that empowers you.

Stop Waiting. Start Moving.

You know exactly what you need to do.

🔹 Make the call.
🔹 Start the business.
🔹 Have the conversation.
🔹 Take the risk.

Because here’s the truth: Everything you want is on the other side of that thing you keep avoiding.

So stop overthinking. Stop waiting for permission. Stop feeding yourself bullshit excuses.

Face the damn thing - and go get what’s yours. 🚀

Author Bio

Jeff Hammer is a Mindset Architect and success strategist dedicated to helping individuals break through limiting beliefs, shift their mindset, and unlock their full potential. With decades of entrepreneurial experience, Jeff has built and sold successful businesses, proving firsthand the power of mindset in achieving extraordinary results.

As the founder of DominatingEdge.com, Jeff provides transformational insights, guiding people to reprogram their thinking, overcome self-doubt, and take bold action toward their dreams. His approach blends practical wisdom with high-performance strategies, empowering individuals to create lasting success in business, wealth, and personal growth.

Jeff’s mission is simple: help others master their mindset so they can master their lives. 🚀